MIDO 2024: Successful Closure, The Future is Now

Category:Company News

On February 5th, the optical fair MIDO 2024 has been concluded with a lot of enthusiasm. In three days of spectacular displays and interactions, this exhibition brought infinite surprises and inspiration to the global eyewear industry. As a summit for eyewear design and technology, MIDO 2024 not only witnessed the prosperity and splendor of the industry but also led the way for future trends.



Held annually in Milan, Italy, MIDO is the world's most important eyewear exhibition. It serves as a gathering for optical brands, manufacturers, designers, optical technology professionals, and representatives from related industries, offering a unique platform to explore the latest developments, innovations, and products in optical eyewear, sunglasses, and optical equipment. MIDO 2024 attracted over 58,000 visitors and 1,305 exhibitors from all around the world.



Jimei New Materials also participated in this globally acclaimed eyewear event and achieved success with the dedicated and professional service of the Jimei team.


Discover Stories

How to build style stories inspired by contemporary fashion.

At MIDO 2024, contemporary aesthetic expert Valentina Ventrelli and fashion commentator Antonio Mancinelli discussed creating fashion stories. Jimei, in the process of developing new products each season, revolves around a theme story. Each product carries a unique narrative and creativity, waiting for an increasable discovery.



Discover Creativity

In the bestselling series showcase area, Jimei introduced the latest color block samples, including multilayers, gradient, demi, block, and laminated products. These bestselling series sets cleverly combine multiple series, showcasing the brand's creativity and craftsmanship.



Discover Colors

The trendy color display wall added a vibrant touch to Jimei's booth. Following fashion trends, Jimei carefully selected standard products based on WGSN trend colors and introduced the Trend Colors 2025/26 limited edition sets and boxes. These vivid, energetic panels provide customers with more choices, meeting diverse style needs.



Discover Fashion

In the accessories area, Jimei unveiled the new Star and Moon series and Ocean series. These new products captivated many visitors with their unique designs and exquisite craftsmanship. The Star and Moon series, inspired by the dazzling night sky, incorporates star elements, showcasing a romantic and mysterious charm. The Ocean series features fresh oceanic tones and shell-shaped designs, offering a refreshing and natural feel. These two major series further enrich Jimei's product line, providing customers with more personalized choices.



In conclusion, we extend special thanks to all the customers who visited Jimei's booth at MIDO 2024. Your support allowed Jimei to shine at the exhibition. In the days ahead, we will continue to uphold the spirit of innovation, constantly bring forth new ideas, and provide consumers with high-quality, fashionable, and environmentally friendly eyewear materials.



With the closure of MIDO 2024, we bid farewell to a passionate and creative exhibition. However, the doors to the future are wide open, awaiting our exploration and creation. Carrying the achievements and insights gained from this exhibition, we stride towards a more brilliant future. Once again, thank you to all friends supporting Jimei. Let's look forward to the next reunion!


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